True Property Management
The new Z-Three Real Estate branding helps us to better communicate who we truly are. As an everyman archetype, we have solid values, and are relatable. We do this through achievements, connection, and impact. Our new logo mark embodies a push toward the future, while standing on a solid foundation. Our typography is approachable, and our color palette instills integrity.
The Primary Mark
The Z-3 shows the 3 fully integrating with the Z. The angles of the 3 are created from the angles of the Z, moving the eye into the illusion of infinity. Our primary mark shows a solid foundation, by resting atop our strong name. This mark should be utilized whenever there is enough space to display it properly.
THE SECONDARY MARK
When vertical space is lacking, we use this secondary logo mark. In this variation, the Z-3 mark is placed to the left of our name.
You’ll notice the above example appears in Neutral Paint, instead of Night Skies. Our logos can only be shown in either Night Skies or Neutral Paint. On light backgrounds, utilize Night Skies; on dark backgrounds, use Neutral Paint.
Clear Space
Clearspace is needed to define proper visual impact for the logo. Avoid placing any graphics, patterns, or other elements within the logo’s clearspace. To determine the minimum amount of clearspace needed, find the x-height of the ‘Z’ in ‘Z-Three’, and use that to create the barrier around the mark.
The Badge
For applications where brand presence is already dominant, or less necessary, the badge can be utilized to add interest. This badge can be shown as a 1-color element using any of the brand colors. It could also be shown as a 2-color element, where the Z is in Neutral Paint or Night Skies, and the rest is in Golden Rays.
BRAND ELEMENTS
In order to create brand elements that feel consistent with our logo, we break down the marks elements, and utilize them where extra graphics feel needed.
Think about what creates the above mark, and how that can be extrapolated into elements. The 3 can live on it’s own, the shapes are made up of lines, angles, and curves - how can those be utilized to add dimension to a layout? By breaking this down into it’s simplest forms, you will further establish the brand visually.
Title Face
Eurostile Extended Black is intended for use with large headings, that need a much greater presence.
Eurostile Extended Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Subtitle Face
For smaller headings, and sub headings, use Nimbus Sans Extended Bold.
Nimbus Sans Extended Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Body Copy
For body copy, and text that is meant to be read less urgently, use Nimbus Sans Extended Regular.
Nimbus Sans Extended Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Our Primary Colors Are
Night Skies, Golden Rays, and Evergreen
Night Skies
#05193AGolden Rays
#AD7912Evergreen
#013635
The bold use of the three primary colors will communicate our brand, and make us memorable. Golden Rays is intended for use in contrast to Night Skies or Evergreen. Evergreen and Night Skies are somewhat interchangeable in graphic uses. Night Skies will also be used in the logo mark, whereas Evergreen is not.
There are four secondary colors, two of which are tints to Night Skies and Golden Rays. The other two colors, Neutral Paint, and Pavement are functional colors; intended for use in typography and backgrounds.
Clear Days
#60789CNeutral Paint
#E6E6E4Warm Stone
#D1B785Pavement
#222222